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WordPress CMS vs. HubSpot COS: Which one is better?

  • By Merter Lee
  • August 4, 2022

For those who are new to the term HubSpot, know that it’s also a CMS (content management system), just like WordPress, but also a little different in features. According to the latest data, there are more than 30 million websites running on WordPress at present. On the other hand, HubSpot has only 70 thousand websites currently live on the web.

With just the numbers, it can be pretty easy to guess that WordPress CMS is much more powerful than HubSpot COS. But there are other points as well that we need to know in order to make a detailed comparison.

Basic Difference between WordPress and HubSpot:

First of all, you need to know WordPress is a CMS (content management system) while HubSpot is a CMO (content optimization system). It further means that both platforms can be accessible for creating a website; however, both features and functionality will differ.

The critical difference between a COS and CMS is that a HubSpot CMS comes with an all-in-one solution for online marketing. It also includes aspects that are not available on a CMS, like email marketing, social media marketing, and automation. On the other hand, a CMS does not include all these aspects, and it’s simply a website-building platform.


WordPress – The origin of WordPress dates back to 2002 and is one the most popular CMS in the world. The reason why most users are inclined towards WordPress is due to its high popularity and a large number of plugins and themes one can choose from. There is a huge variety of plugins, but they also need to solve every issue on the website.

More so, you can create any type of website using WordPress regardless of any restrictions. Also, it helps build a completely unique website appropriate for any type of business. Some of the most popular sites that run on WordPress include – Vogue, the Walt Disney Company, and many others.

HubSpot – It began to flourish in 2013 and rank 17th in the top Content Management System category. The main feature of HubSpot that distinguish it from others is its recommendable work of giving an all-in-one solution.

While HubSpot may not be as traditional as other classic versions of CMS, it’s more focused on developing inbound marketing. Likewise, it helps to create a website that comes in a complete package of personalized features and marketing tools. Some popular sites that run on HubSpot include – FittingBox, Quinyx, and others.

So let’s begin with the comparison of WordPress CMS vs. HubSpot COS –

1. Security:

Now, discussing the security of a content management system is the most important part as it protects your site from any online theft. Similarly, if your CMS/COS is not powerful enough, it can never be a reliable source for your website.

WordPress allows its users to get a reliable hosting provider for their website. Also, to maintain security, you can go for –

  • Install the plugin for security
  • Install an SSL certificate
  • Update themes and plugins
  • Regular monitor your website

For HubSpot, you cannot check the code by yourself as it’s a closed-source platform. More so, all programs of security are handled by the HubSpot team. Likewise, they apply the same methods for protection as WordPress. They include –

  • Scanning and testing
  • Updates
  • SSL protection (chargeable)
  • Back-up

Here, the plus point is you don’t have to do anything, unlike WordPress. In the case of HubSpot, their team completes all the tasks of security by themselves.

2. SEO (search engine optimization):

As we know, SEO is a method through which we reach out to people interested in our goods and services field. It simply states that if you are working in favor of SEO, your site will definitely rank high on Google and other platforms.

While working on WordPress, you’ll notice that it does not have a built-in SEO tool. More so, you need to install a plugin like Yoast SEO or any other. On the other hand, HubSpot does have a built-in SEO tool, but most probably, it does help in picking out the information from the database. Thus, here also, WordPress is way too ahead of the latter one.

3. Content Creation:

To gain more customers, it’s essential that you should focus on the blog of your site. Needless to say, WordPress or HubSpot is a content management site that engages customers with unique and attractive content. In general, you can easily format, edit and publish your content on WordPress.
As many of you may know, HubSpot was initially marketed as a digital marketing site that allows the user to post a blog on the site. However, it does not provide as many flexible features as WordPress, which makes it a less reliable source for many users.

Conclusion –

Many recent types of research say that HubSpot is going to be more fulfilling in future aspects of its convenience and giving so much in one place. However, for the time being, there have to be many fixes in the CMO in comparison with WordPress CMS. Hence, you can choose to begin with working on WordPress as it’s a convenient option. In addition, you can hire WordPress developers for any sort of work requirement from our source.

Merter Lee

This post is written and published by Merter Lee. Merter Lee is currently working as a Content Writer for freelancersdev.com and has enormously worked towards making our dream project come to life! In his free time, Merter Lee likes to read books and learn through advanced technical knowledge of the internet and a lot more.

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