While working on a WordPress site, people often forget that speed optimization is a critical part that directly affects the site’s ranking on Google search results. In addition, the loading speed of your website also impacts the bounce rate. Therefore, one must pay attention to the points that are slowing down the speed and apply them to the appropriate solutions.
In the meanwhile, you need to understand the factors that are impacting your website’s speed. Similarly, you can boost the site’s ranking on search engines and increase its conversion rates. But first, it’s essential to know the basics for quicker access to those solutions.
What’s the importance of a website’s loading speed?
The loading speed of a website matters as when a visitor comes to your site for the first time; they judge your work depending on how much smooth how pages scroll. While working on your site, you should always ensure that your pages run smoothly. On the other hand, if your pages open quickly, the visitor will leave the site, increasing the bounce rate.
Simply put, Google places those sites on top with a faster loading speed. Thus, a website’s loading speed plays a vital role in defining the user experience. Hence, it will also prove if your site is trustworthy or not.
What should be the speed of the WordPress website to load?
As per the words of the experts, the website’s pages should load within 2 to 3 seconds at the most. It is seen that a visitor will not wait for more than 3 to 4 seconds for the website to load. Likewise, it happens with almost 50% of the visitors, so to have a lower bounce rate, you must emphasize the website’s loading speed.
No matter if your site has all the best works done, if your loading speed is dull, it will not be anywhere on Google. More so, it’s especially the case for mobile users since Google updated its norms.
Talking in general terms, many websites on the web do not tend to have a fast loading speed. However, while working on WordPress, you get to optimize your site’s speed with the help of plugins. Furthermore, it will retain your visitors, increase the conversion rate, and enhance your Google ranking.
Plugins for Site’s Speed Optimization:
- WP Rocket – It is a highly recommended plugin that’s special feature is speed optimization of WordPress websites. When the plugin gets enacted on your website, it will get you more visitors, better SEO techniques, and high conversion rates. All in all, it will generate high revenue, which will further work towards the growth and enhancement of the website.
If someone visits your site, they will surely come again due to better SEO, high conversions, and greater revenue. Thus, investing in the best plugin for your website will genuinely bring in increased sales.
Key Features:
- Cache pages for desktop and mobile
- Cache browsing
- GZIP compression
- Database optimization
- CDN compatibility
- LazyLoad for images
- Compatible with popular themes & plugins
- eComm optimization
Also, there can be other features you can work through while keeping in mind the plus points of the site. In the meantime, you can also compare it with other plugins that can be more suitable per your expectations.
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Autoptimize – The best thing about Autoptimize is that it is a free WordPress plugin that’s specifically designed to optimize the speed of your website. There are over 1 million downloads of this plugin on the web on WordPress. Likewise, you can see five-star reviews on the site with almost 1200 genuine customer reviews.
Key Features:
- Minimizes HTML
- Uplift/minify scripts and style
- CSS in the page head
- Lazy load images
If you are new to this plugin, you can go through the steps that are in detail on the web. Further, you can adjust the settings of the plugin and make it adaptable as per your demands.
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Cloudflare – There are about 2 lakh websites that are adding the Cloudflare plugin to their site as it provides better performance in many terms. Furthermore, it will increase the speed of your website and work well in other aspects of the site. In simple terms, they are highly effective in optimizing the website speed and leading on to other best features.
Key Features:
- Intelligent caching
- Global CDN
- SEO optimization
- Asset magnification
- Free DNS services
- Automatic Platform Optimization
Conclusion –
The inclusion of WordPress plugins that are there for speed optimization will genuinely work best. But there can be some changes that you need to insert in order to increase the website’s loading speed. With the above-mentioned points, we hope it will be apparent to you how much it matters to have a website with the best speed optimization.
Next, what you can do is do the speed tests of your website using certain tools and then make a guess on how well they work. Furthermore, speed optimization plugins work best when you apply the proper techniques.
