Right now, there can’t be any person in this world who doesn’t know about Google as a search engine. Every year, hundreds of updates underline the basic algorithm of Google and its search results. Sometimes, the update can be as frequent, while others can be major. Overall, they improve Google’s search result quality for its users.
If you own a website, you’ll definitely be aware of the concept of organic search results. More so, if you follow and work according to the Google algorithm, you will be able to make changes as per the updates.
What are some popular Google algorithm updates?
As we know, some influential Google algorithm updates get special announcements when they come into the market. The reason for its popular approach is that it tells others how they can improve their content for a better user experience. More so, it’s essential to know about the popular updates in order to make your site more suitable for organic searches through SEO.
Here, we shall discuss the four major Google algorithm updates that bring in significant changes in the SEO world; and how the websites will be judged on Google search results. They are – Penguin, Panda, Hummingbird, and Pigeon. While working on these updates, it has become common for website owners to keep checking the Google updates repeatedly.
Famous Google Algorithm Updates:
There have been numerous Google algorithm updates over the past overs. Here, we have mentioned the ones considered responsible for altering the game of SEO in the coming years. Majorly the updates of Google can be so minor that it’s hard to notice them. At the same time, it can introduce some changes that may disrupt all the earlier SEO concepts.
How it works – Google’s Penguin update task is to bring down the sites using unnatural backlinks on their pages. Likewise, this update does not allow low-effort link building to help any further in the SEO strategies. Also, buying links from farms or any other platform makes no sense.
Adjustments – If you want to keep your website safe from the impact of the Penguin update, make sure you do regular audits and invest in a suitable backlink checker. Thus, you can navigate the results and work in such a manner that the update stays unaffected.
How it works – The work of Hummingbird update is to make the searches so accurate that it shall dismiss the miss-spelled words. We are not saying there’s no importance of keyword searches, but with this update, the ranking of your page will amplify on the search result pages.
Adjustments – To cope with this update, you need to figure out ways to place the right keywords and analyze the synonyms of the same. Thus, if you create content that satisfies the searcher’s intent, it further helps in achieving a high rank on Google.
How it works – The enactment of the Panda update brings good quality scores on the web. Further, it means you’ll get a good ranking on Google with an excellent quality score. Also, with the recent adjustments, the Panda update is now under Google’s core algorithm. Likewise, the updates are more common and happen now and then at a faster speed.
Adjustments – To keep a good quality score on your site, you need to emphasize genuine and unique content. Also, you can check on your site for content duplication and keyword stuffing as per the requirement. Likewise, you’ll need a website crawler and website auditor.
4. Core Updates:
How it works – Since the coming end of 2017, Google stated that most of its major updates would be referable as Google core updates. Likewise, there is less knowledge on how these updates are going to be helpful in SEO strategies. Hence, it cannot be sure if the updates are just mere improvements or the inclusion of new bundles in one.
Adjustments – With this update, it can be tricky to say what actual updates are being made. More so, you can track SERP history and check for the target keywords and updates on the same.
Apart from these Google algorithm updates, there are also updates that relate to the paradoxical nature. All you need to keep in mind is that your website and SEO strategies will only work if you work in favor of the user and not the search engine. In short, just put yourself in their place and then learn how to deal with the users.